Smitten Boutique Salon has partnered exclusively with Bumble and bumble to create the next generation of styling bar: A destination Blowdry Bar bringing the best of fashion to their clients in the DC area. Primp will open its doors on January 5, 2015.
Smitten founders Lisa Dahl and Melanie St. Clair sought to take the “blow dry bar” experience to a new level by offering their clients a fresh take on the trend. Primp by Smitten: A Blowdry Bar will be a fashion-focused service experience offering the best looks from Fashion Week, translated into wearable styles.
The concept is a “one-stop shop” for hair, makeup and education. Smitten and Bumble and bumble have collaborated on this first-of-its kind Blowdry Bar to create the look of the salon, the styles offered and the education for Primp’s stylists. Bumble and bumble has created an iPad App/Style Book of looks curated from the top looks created by Bb.Stylists during Fashion Week, on set at photo shoots and in the salon. Bumble and bumble will provide styling education to the Primp stylists. The app allows clients to choose a look to begin the consultation process with their Primp Stylist.
In addition to the styling services, Primp by Smitten will offer makeup services and lessons in both styling and makeup application. Throughout the year, Primp will also be hosting styling parties that clients can attend. Wedding party services will also be offered.
Primp will include key design elements from Bumble and bumble, such as a custom-designed wallpaper print only seen before at the Bumble and bumble Uptown Salon in New York City, as well as custom-created merchandising and displays.
“We are excited for the partnership with Bumble and bumble and plan to be at the forefront of the styling bar movement,” said Smitten and Primp Co-founder Lisa Dahl. “We will bring innovation and change to the typical blow dry bar concept. We look forward to our clients experiencing something new and fresh.”
“Bumble and bumble is excited about this partnership with Smitten, one of our best exclusive Bb. salons,” added Peter Lichtenthal, President of Bumble and bumble. “Primp is an incredible concept, and creative, innovative entrepreneurs like Lisa Dahl and Melanie St. Clair are pushing the service industry forward. Bumble and bumble is proud to be part of this innovative idea.”
MELANIE ST. CLAIR | OWNER/ STYLIST
Melanie St.Clair, co-owner of Smitten Boutique Salon and Primp by Smitten has been in the beauty industry for over ten years. With a background in fashion, as a graduate from Marymount University, Melanie excels as a trendsetter in cutting and coloring. She goes above and beyond, getting to know each client’s individual needs and teaches them how to replicate, on a daily basis, her work of art. Her extensive training with Bumble and Bumble, Loreal Professional, and Wella, has enabled her to become an innovator in the high-end world of beauty. In 2012, Melanie was featured in Northern Virginia Magazine as a top stylist. Melanie met her current co-owner Lisa while working at Salon Bleu in McLean, VA. It was in 2011 that Lisa and Melanie decided to create their very own full service salon, Smitten Boutique Salon located in Arlington, VA. As a result of their talent, dedication and hard work this salon proudly accepted the 2013 ABBIE Award for “Best Salon.” In January of 2015, together they celebrated the opening of their second venture, a Blowdry Bar called Primp by Smitten. Bumble and Bumble has exclusively partnered with Primp by Smitten to present Clarendon’s first blowdry bar whose objective is to be the frontrunner in the styling bar movement.
LISA DAHL | OWNER/STYLIST
As co-owner of Smitten Boutique Salon and Primp by Smitten, Lisa’s specialty and strength lies in color. With over ten years in the industry, Lisa is a top balayage colorist. She is certified in L’Oreal balayage, Wella color, and has extensive training with Bumble and Bumble. In 2006 and 2008, Lisa was recognized as a top stylist. In 2012, she was also featured in the Washingtonian Magazine as a top colorist. Prior to becoming an independent stylist in the NOVA/DC area, Lisa met her current co-owner Melanie while working at Salon Bleu in McLean, VA. It was in 2011, that Lisa and Melanie decided to create their very own full service salon, Smitten Boutique Salon located in Arlington, VA. As a result of their talent, dedication and hard work this salon proudly accepted the 2013 ABBIE Award for “Best Salon.” Their ambition did not stop there. In January of 2015, together they celebrated the opening of their second venture, a styling studio called Primp by Smitten. Bumble and Bumble has exclusively partnered with Primp by Smitten to present Clarendon’s first blowdry bar whose objective is to be the frontrunner in the styling bar movement.